# Closient Blog

> Product transparency, GS1 Digital Link, and the future of barcodes. Published at https://blog.closient.com by Closient. The blog covers the GS1 Sunrise 2027 transition (UPC → 2D barcodes), product traceability and recalls, regulatory compliance (FSMA 204, EU Digital Product Passport, DSCSA), and how GS1 Digital Link resolution works in practice. It is the thought-leadership companion to the Closient product at https://www.closient.com.

## About

Closient is a local-first product search engine and GS1 Digital Link resolver. This blog explains the why behind the product: the shift to 2D barcodes, what happens after a QR code is scanned, and the compliance and supply-chain forces driving the change. For the product, API, and resolver documentation, see https://www.closient.com/llms.txt.

## Posts

- [Why We Built Closient](https://blog.closient.com/why-we-built-closient/): The barcode industry agreed on a standard. Nobody built the infrastructure. So we did.
- [12 Tons of KitKats Disappeared. A QR Code Could Have Found Them.](https://blog.closient.com/kitkat-heist-qr-code-stolen-product-tracking/): 413,793 KitKat bars were stolen in transit and Nestle asked consumers to manually check batch codes. Here's how a GS1 Digital Link resolver could have flagged every stolen bar automatically.
- [The Barcode is Evolving: Here's What It Means for Your Brand](https://blog.closient.com/barcode-is-evolving-what-it-means-for-your-brand/): GS1 says the industry is moving from UPC barcodes to 2D barcodes by 2027. Here's what that means for your brand -- and how to get ready.
- [Tesco, Walmart, and 60+ Retailers Are Already Moving to QR Codes: Is Your Brand Ready?](https://blog.closient.com/retailers-already-moving-to-qr-codes/): Tesco has already replaced barcodes on some products. Walmart, Kroger, and 60+ retailers are testing 2D checkout lanes.
- [What Actually Happens When Someone Scans Your QR Code?](https://blog.closient.com/what-happens-when-someone-scans-your-qr-code/): Everyone's talking about 2D barcodes replacing UPC codes. Nobody's explaining what happens after the scan.
- [Your QR Code Is a 30-Year Promise: Can Your Provider Keep It?](https://blog.closient.com/your-qr-code-is-a-30-year-promise/): A QR code on a product could be scanned in 2050. What happens if your QR provider disappears before then?
- [The Recall That Found Every Affected Customer](https://blog.closient.com/the-recall-that-found-every-affected-customer/): What if a product recall could reach every affected customer and leave everyone else alone?
- [Three Regulations, One QR Code: The Compliance Case for GS1 Digital Link](https://blog.closient.com/three-regulations-one-qr-code/): FSMA 204, EU Digital Product Passport, and DSCSA all require the same thing: a data carrier that resolves to structured product data.
- [You Don't Need to Be P&G to Get Ready for Sunrise 2027](https://blog.closient.com/you-dont-need-to-be-pg-for-sunrise-2027/): Sunrise 2027 coverage quotes PepsiCo and Walmart. But smaller brands have the advantage.

## Topics

Posts grouped by theme (a post may appear under more than one theme). Each
theme aggregates several underlying tags.

### Sunrise 2027 & 2D barcodes

- [The Barcode is Evolving: Here's What It Means for Your Brand](https://blog.closient.com/barcode-is-evolving-what-it-means-for-your-brand/): GS1 says the industry is moving from UPC barcodes to 2D barcodes by 2027. Here's what that means for your brand -- and how to get ready.
- [Tesco, Walmart, and 60+ Retailers Are Already Moving to QR Codes: Is Your Brand Ready?](https://blog.closient.com/retailers-already-moving-to-qr-codes/): Tesco has already replaced barcodes on some products. Walmart, Kroger, and 60+ retailers are testing 2D checkout lanes.
- [You Don't Need to Be P&G to Get Ready for Sunrise 2027](https://blog.closient.com/you-dont-need-to-be-pg-for-sunrise-2027/): Sunrise 2027 coverage quotes PepsiCo and Walmart. But smaller brands have the advantage.

### Compliance & regulations

- [The Recall That Found Every Affected Customer](https://blog.closient.com/the-recall-that-found-every-affected-customer/): What if a product recall could reach every affected customer and leave everyone else alone?
- [Three Regulations, One QR Code: The Compliance Case for GS1 Digital Link](https://blog.closient.com/three-regulations-one-qr-code/): FSMA 204, EU Digital Product Passport, and DSCSA all require the same thing: a data carrier that resolves to structured product data.

### How resolution works

- [What Actually Happens When Someone Scans Your QR Code?](https://blog.closient.com/what-happens-when-someone-scans-your-qr-code/): Everyone's talking about 2D barcodes replacing UPC codes. Nobody's explaining what happens after the scan.

### Supply chain & traceability

- [12 Tons of KitKats Disappeared. A QR Code Could Have Found Them.](https://blog.closient.com/kitkat-heist-qr-code-stolen-product-tracking/): 413,793 KitKat bars were stolen in transit and Nestle asked consumers to manually check batch codes. Here's how a GS1 Digital Link resolver could have flagged every stolen bar automatically.

### Product & company

- [Why We Built Closient](https://blog.closient.com/why-we-built-closient/): The barcode industry agreed on a standard. Nobody built the infrastructure. So we did.
- [Your QR Code Is a 30-Year Promise: Can Your Provider Keep It?](https://blog.closient.com/your-qr-code-is-a-30-year-promise/): A QR code on a product could be scanned in 2050. What happens if your QR provider disappears before then?
- [You Don't Need to Be P&G to Get Ready for Sunrise 2027](https://blog.closient.com/you-dont-need-to-be-pg-for-sunrise-2027/): Sunrise 2027 coverage quotes PepsiCo and Walmart. But smaller brands have the advantage.


## More

- [Closient main site llms.txt](https://www.closient.com/llms.txt): Product, API, resolver, and GS1 Digital Link documentation index for LLMs.
- [Blog RSS feed](https://blog.closient.com/rss/index.xml): Subscribe to new posts.
