https://blog.closient.com/tags/founder-story/Recent content in Founder Story on Closient BlogHugoen-usMon, 06 Apr 2026 12:00:00 +0000https://blog.closient.com/why-we-built-closient/Mon, 06 Apr 2026 12:00:00 +0000https://blog.closient.com/why-we-built-closient/<p>In 2023, GS1 announced the most significant change to product identification in fifty years. The barcode — that familiar set of black and white stripes on every product you&rsquo;ve ever bought — was getting a successor. A QR code powered by something called GS1 Digital Link.</p> <p>The concept was elegant. Every product gets a URL. That URL encodes the product identifier, batch number, serial number, and expiration date. Scan it, and the URL resolves to whatever information the context demands — a product page for a consumer, structured data for a point-of-sale system, traceability records for a regulator.</p>