QR Codes

GS1 Digital Links Explained: Turning Every Product Into a Smart Touchpoint

A GS1 Digital Link is a URL on a product, but really it's a lookup. Here's how the resolver layer works, why it matters, and what brands should set up first.

The 2026 Lettuce Recall Was Scoped by a Date Printed in Ink

A cyclospora outbreak forced a region-wide lettuce recall. The data to scope it precisely was already on every bag as ink, just not machine-readable.

12 Tons of KitKats Disappeared. A QR Code Could Have Found Them.

413,793 KitKat bars were stolen in transit and Nestle asked consumers to manually check batch codes. Here's how a GS1 Digital Link resolver could have flagged every stolen bar automatically.

The Barcode is Evolving: Here's What It Means for Your Brand

GS1 says the industry is moving from UPC barcodes to 2D barcodes by 2027. Here's what that means for your brand -- and how to get ready.

Tesco, Walmart, and 60+ Retailers Are Already Moving to QR Codes: Is Your Brand Ready?

Tesco has already replaced barcodes on some products. Walmart, Kroger, and 60+ retailers are testing 2D checkout lanes.

What Actually Happens When Someone Scans Your QR Code?

Everyone's talking about 2D barcodes replacing UPC codes. Nobody's explaining what happens after the scan.

Your QR Code Is a 30-Year Promise: Can Your Provider Keep It?

A QR code on a product could be scanned in 2050. What happens if your QR provider disappears before then?

The Recall That Found Every Affected Customer

What if a product recall could reach every affected customer and leave everyone else alone?

You Don't Need to Be P&G to Get Ready for Sunrise 2027

Sunrise 2027 coverage quotes PepsiCo and Walmart. But smaller brands have the advantage.