Technical

GS1 Digital Links Explained: Turning Every Product Into a Smart Touchpoint

A GS1 Digital Link is a URL on a product, but really it's a lookup. Here's how the resolver layer works, why it matters, and what brands should set up first.

What Actually Happens When Someone Scans Your QR Code?

Everyone's talking about 2D barcodes replacing UPC codes. Nobody's explaining what happens after the scan.